{
  "specVersion": "0.2.0",
  "$schema": "https://agenticresourcediscovery.org/schema/ai-catalog-v1.json",
  "updated": "2026-08-24",
  "provider": {
    "identifier": "urn:air:behindthecmo.com",
    "displayName": "Behind the CMO",
    "url": "https://www.behindthecmo.com",
    "description": "Newsletter and resource hub for CMOs and senior marketing leaders. Strategic frameworks, career intelligence, and industry analysis."
  },
  "trustManifest": {
    "domain": "behindthecmo.com",
    "verifiedBy": "dns-anchored-urn",
    "contact": "hi@behindthecmo.com",
    "policyUrl": "https://www.behindthecmo.com/privacy-policy/",
    "termsUrl": "https://www.behindthecmo.com/developers/",
    "dataUse": "Public editorial content. Metadata free to reuse with attribution; article text remains copyright Behind the CMO.",
    "authentication": "none"
  },
  "entries": [
    {
      "identifier": "urn:air:behindthecmo.com:llms-txt",
      "displayName": "Behind the CMO content index (llms.txt)",
      "description": "Markdown navigation index of every article, resource, author, and topic on the site, with when-to-use guidance for agents.",
      "mediaType": "text/markdown",
      "url": "https://www.behindthecmo.com/llms.txt",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "text/markdown",
      "contentType": "text/markdown"
    },
    {
      "identifier": "urn:air:behindthecmo.com:agent-instructions",
      "displayName": "Agent instructions \u2014 when and how to use Behind the CMO",
      "description": "Explicit when-to-use and when-not-to-use guidance, a per-job call table, and citation rules.",
      "mediaType": "text/markdown",
      "url": "https://www.behindthecmo.com/agent-instructions.md",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "text/markdown",
      "contentType": "text/markdown"
    },
    {
      "identifier": "urn:air:behindthecmo.com:content-api",
      "displayName": "Behind the CMO Content API",
      "description": "Public, unauthenticated read-only JSON API for articles, resources, authors, and topics.",
      "mediaType": "application/json",
      "url": "https://www.behindthecmo.com/api/v1.json",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "application/json",
      "contentType": "application/json"
    },
    {
      "identifier": "urn:air:behindthecmo.com:openapi",
      "displayName": "Behind the CMO Content API \u2014 OpenAPI 3.1 specification",
      "description": "Machine-readable specification for the public Content API, with operationIds and typed response schemas for function calling.",
      "mediaType": "application/openapi+json",
      "url": "https://www.behindthecmo.com/openapi.json",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "application/openapi+json",
      "contentType": "application/openapi+json"
    },
    {
      "identifier": "urn:air:behindthecmo.com:agent-skills",
      "displayName": "Behind the CMO Agent Skills index",
      "description": "Capability index listing each callable skill with its endpoint, method, and output media type.",
      "mediaType": "application/json",
      "url": "https://www.behindthecmo.com/.well-known/agent-skills/index.json",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "application/json",
      "contentType": "application/json"
    },
    {
      "identifier": "urn:air:behindthecmo.com:rss",
      "displayName": "Behind the CMO RSS feed",
      "description": "Full article feed, newest first.",
      "mediaType": "application/rss+xml",
      "url": "https://www.behindthecmo.com/rss.xml",
      "trustManifest": {
        "domain": "behindthecmo.com",
        "authentication": "none",
        "contact": "hi@behindthecmo.com"
      },
      "type": "application/rss+xml",
      "contentType": "application/rss+xml"
    }
  ]
}