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American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
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AI doesn’t close gaps. It makes them obvious.
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You know what word perfectly describes who wins in the AI era? Adaptability.
Aug 26, 2025
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I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
A CMO’s playbook for managing your AI intern before it manages you
Shining Light on Marketing's Black Box
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The playbook for marketing leaders who want to think bigger and execute better.
Sep 23, 2025
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American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
Sep 16, 2025
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2026 is coming. This 3-pillar plan will make sure your marketing is ready.
Sep 9, 2025
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AI doesn’t close gaps. It makes them obvious.
Sep 2, 2025
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3 min read
You know what word perfectly describes who wins in the AI era? Adaptability.
Aug 26, 2025
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3 min read
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
Sep 16, 2025
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4 min read
AI doesn’t close gaps. It makes them obvious.
Sep 9, 2025
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3 min read
You know what word perfectly describes who wins in the AI era? Adaptability.
Sep 2, 2025
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3 min read
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
Aug 26, 2025
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No matter how successful you are, change is always good. — Billy Beane
Aug 19, 2025
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3 min read
No matter how successful you are, change is always good. — Billy Beane
Frameworks
A CMO’s playbook for managing your AI intern before it manages you
Frameworks
Shining Light on Marketing's Black Box
Frameworks
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
Using AI
AI doesn’t close gaps. It makes them obvious.
Using AI
You know what word perfectly describes who wins in the AI era? Adaptability.
Using AI
American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
No matter how successful you are, change is always good. — Billy Beane
Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
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