10 Things to Be Thankful For (CMO Edition)

Your 2026 Marketing Plan Is Already Broken

Every CMO built for efficiency. Few built for volatility. Here’s how to fix that.

Why fit beats pedigree in marketing (and football)

“The wrong system makes talent look imaginary. The right one makes talent look inevitable.”

The New SEO Is AI: Are You Even in the Conversation?

Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.

The Rise of LLM Optimization Tools

Arm Yourself for the AI Discovery Era.

Why “LLM Optimization” Will Replace SEO Faster Than You Think

Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.

The Illusion of Optimization

Why everything’s green in your dashboard and red in your P&L.

The Uncomfortable Truth About Incrementality

Platforms sold us precision. Now leaders want proof. And that’s a harder story to tell.

Every Channel Sucks. Now What?

American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”