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You’re No Longer the Instrument. You’re the Conductor.

Aug 5, 2025

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3 min read

You’re No Longer the Instrument. You’re the Conductor.

Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.

THE LATEST

Jul 22, 2025

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2 min read

Marketing x AI: Why Swiss Army Knives Beat Scalpels

We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.

Jul 14, 2025

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2 min read

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.

Jul 7, 2025

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2 min read

90% Sanding: Why Great Marketing Still Lives In the Boring Stuff

How top CMOs build durable marketing: boring, repeatable, and insanely effective.

Turn Marketers into Managers

A CMO’s playbook for managing your AI intern before it manages you

How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control

Shining Light on Marketing's Black Box

Get Clean Analysis from Dirty Data (Thanks to AI)

Dirty data used to be a dealbreaker. Now it's just Tuesday.

The 5 Types of Marketing Wealth

True wealth for marketing leaders come in many shapes and sizes

Are You Fully Leveraging AI in Growth Marketing?

Artificial Intelligence is your unfair advantage.

Doing More With Less (Without Starving the Future)

Budgets are tighter. Expectations aren’t.

WHAT THE SHARPEST MARKETERS READ BEFORE MAKING THE BIG CALLS.

The playbook for marketing leaders who want to think bigger and execute better.

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FRAMEWORKS

Turn Marketers into Managers

A CMO’s playbook for managing your AI intern before it manages you

Frameworks

How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control

Shining Light on Marketing's Black Box

Frameworks

USING AI

You’re No Longer the Instrument. You’re the Conductor.

Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.

Using AI

Marketing x AI: Why Swiss Army Knives Beat Scalpels

We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.

Using AI

From Mobile-First to AI-First

A pocket playbook for CMOs ready to catch the next wave

Using AI

HOW-TO

You’re No Longer the Instrument. You’re the Conductor.

Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.

Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol.

In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.

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Be ahead of the curve of top marketers

FEATURED

You’re No Longer the Instrument. You’re the Conductor.

THE LATEST

Marketing x AI: Why Swiss Army Knives Beat Scalpels

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

90% Sanding: Why Great Marketing Still Lives In the Boring Stuff

TRENDING

Turn Marketers into Managers

How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control

Get Clean Analysis from Dirty Data (Thanks to AI)

The 5 Types of Marketing Wealth

Are You Fully Leveraging AI in Growth Marketing?

Doing More With Less (Without Starving the Future)

WHAT THE SHARPEST MARKETERS READ BEFORE MAKING THE BIG CALLS.

POSTS

FRAMEWORKS

Turn Marketers into Managers

How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control

USING AI

You’re No Longer the Instrument. You’re the Conductor.

Marketing x AI: Why Swiss Army Knives Beat Scalpels

From Mobile-First to AI-First

HOW-TO

You’re No Longer the Instrument. You’re the Conductor.

Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol.

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

JOIN THE COMMUNITY

SUBSCRIBE TO BEHIND THE CMO

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