The CFO Problem
The adversary you think you have isn't the one cutting your budget. And by the time you figure it out, the CFO has already drafted the memo that replaces you.
The adversary you think you have isn't the one cutting your budget. And by the time you figure it out, the CFO has already drafted the memo that replaces you.
The scoreboard is fiction. It always has been. And the CMO who runs the playbook like it's gospel is going to get fired by it.
The rolodex, the resume, the agent stack. What you're really buying when you hire someone is changing again.
The knowledge barrier collapsed. "I can't" became "I won't." And your team knows it.
Your demand gen lead just sent you a TikTok about an AI that runs marketing. Before you panic or dismiss it, read this.
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