deep dives
Has Your Purpose Ever Lost an Argument?
A values page with no decision behind it is copy.
SEP 10, 2026 | 9 MIN READ
deep dives
The Bonus That Killed Blockbuster
Antioco earned 200% of his 2006 target bonus under the board's own numbers. The board paid him none of it.
SEP 3, 2026 | 10 MIN READ
deep dives
Brand Is a Balance Sheet Item
A CFO will pay eleven billion dollars for a brand in an acquisition and refuse to fund it with eleven million in a budget.
AUG 27, 2026 | 10 MIN READ
strategy
The RevOps Land Grab
Whoever writes the definition of a qualified lead writes marketing's performance review.
AUG 20, 2026 | 10 MIN READ
career
Pick Your P&L
A budget is something the company gives you. A number is something it needs back from you. Only one of those survives a bad quarter.
AUG 13, 2026 | 10 MIN READ
leadership
The Board Doesn't Want Your Dashboard
Amazon banned the deck. What that says about the marketing review you are walking into next quarter.
AUG 6, 2026 | 11 MIN READ
brand
Nobody Gets Fired for Cutting Brand
Everyone in that room already agrees brand works. They cut it anyway, because the structure pays them to.
JUL 30, 2026 | 9 MIN READ
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deep dives
The Cost-Center Trap
When value goes up and budget goes down at the same time, you're not underperforming. You've been reclassified.
JUL 23, 2026 | 9 MIN READ
deep dives
The Trust Premium
As AI makes production free, the scarce asset stops being reach or quality. It becomes trust. Here's where to spend it.
JUL 16, 2026 | 9 MIN READ
deep dives
What's Your First-Party Data Worth Now?
The cookie that was supposed to die is still alive. The thing you built to replace it is the part now at risk.
JUL 9, 2026 | 8 MIN READ
deep dives
Make Your Brand Machine-Readable
Last week the agent did the buying. This week, how you get it to pick you, ranked by what's actually proven.
JUL 2, 2026 | 9 MIN READ
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deep dives
Marketing to Machines
JUN 25, 2026 | 8 MIN READ
ai tech
The Spreadsheet Decade
JUN 18, 2026 | 7 MIN READ
strategy
Distribution Is the Last Moat
JUN 11, 2026 | 7 MIN READ
career
The CEO Doesn't Want a CMO
JUN 4, 2026 | 12 MIN READ
career
The First 90 Days Is a Lie
MAY 28, 2026 | 11 MIN READ
ai tech
The Performance Illusion
MAY 21, 2026 | 11 MIN READ
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