The Monday Brief
The week’s developments that matter to a marketing leader, sorted and explained.
Monday Briefing: Meta and TikTok Want Your AI to Buy the AdsFrameworks for the hardest job in marketing
Budgets, boards, brand, and the team you inherited. Every idea drawn out plainly enough to use by Friday.
Monday Brief plus a Thursday deep dive. No paid tier.
Topic mixLast 30
Leadership6
Career5
Strategy3
Portraits are illustrative, not subscribers. Articles are real.
Every idea, drawn out
What arrives, and when
The Deep Dive
One original framework on the practice and politics of running marketing.
Your 2027 Plan Has No DiagnosisMore deep dives
All articles →- Your 2027 Plan Has No Diagnosis Richard Rumelt's test for a real strategy fits on one page. Here is what it does to a typical marketing plan, layer by layer, and the page that replaces it.
- What Your CEO Says About You When You Leave the Room 85% of CEOs say their CMO builds trust inside the company. 13% are very confident marketing can show what its spend actually moved. Both numbers come from the same 150 CEOs.
- The Decisions You Both Think You Own Marketing is primarily responsible for pricing at 28.2% of companies and revenue growth at 42.5%. The middle of that list is where two executives both think they decide.
- Has Your Purpose Ever Lost an Argument? A values page with no decision behind it is copy.
- The Bonus That Killed Blockbuster Antioco earned 200% of his 2006 target bonus under the board's own numbers. The board paid him none of it.