News | strategy
Distribution Is the Last Moat
Evan Spiegel isn't worried about AI. Here's where he's actually moving the budget.
JUN 11, 2026 | 7 MIN READ
News | career
The CEO Doesn't Want a CMO
The JD said CMO. The scorecard says something else. That's not an accident.
JUN 4, 2026 | 12 MIN READ
News | career
The First 90 Days Is a Lie
Every fired CMO I've met did exactly what the book said.
MAY 28, 2026 | 11 MIN READ
News | ai tech
The Performance Illusion
We measured everything and learned nothing. Here's how that happened.
MAY 21, 2026 | 12 MIN READ
News | growth
Pricing Is a Marketing Job. We Just Don't Own It.
Finance can't do it. Product won't do it. It's worth more than the rest of your job combined.
MAY 14, 2026 | 10 MIN READ
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Article leadership
The CFO Problem › The adversary you think you have isn't the one cutting your ...
APR 23, 2026 | 10 MIN READ |
Article growth
The Deal You Lost Was Never Real › The scoreboard is fiction. It always has been. And the CMO w...
APR 16, 2026 | 14 MIN READ |
Article ai tech
Bring Your Own Agent › The rolodex, the resume, the agent stack. What you're really...
APR 9, 2026 | 9 MIN READ |
Article ai tech
Most Incompetence Is Insubordination › The knowledge barrier collapsed. "I can't" became "I won't."...
APR 2, 2026 | 9 MIN READ |
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