125 AI marketing tools that actually help you market.
Curated across 18 categories, each with a usage tip from marketers who have shipped with it. No affiliate links, no sponsored rankings.
Copywriting
- ChatGPT (opens in a new tab) chat.openai.com
GPT-5 powered AI assistant with GPT Image 1.5 (best text rendering on the market). The most versatile tool for marketers, from drafting copy to analyzing campaign data to generating on-brand visuals.
Tip Use the Projects feature to give ChatGPT persistent context about your brand voice, audience, and campaign goals across sessions.
Free / $20 Plus / $200 Pro
- Claude (opens in a new tab) claude.ai
Nuanced AI writing with exceptional instruction following. Known for maintaining consistent brand voice across long documents and complex strategy work with 200K context window.
Tip Upload your style guide and past content to Projects. Claude excels at following detailed brand guidelines precisely.
Free / $20 Pro / $25 Team
- Jasper (opens in a new tab) jasper.ai
Multi-model AI content system purpose-built for marketing teams. Combines GPT-4.1, Claude, and Gemini. Instant Campaigns creates complete multi-channel campaigns from a single brief.
Tip Train Brand Voice on your best-performing content to get outputs that match your style from the start.
$59 Creator / $79 Pro
- Copy.ai (opens in a new tab) copy.ai
AI-native Go-To-Market platform that goes beyond copywriting into full sales and marketing automation. Specialized agents handle prospecting, lead processing, ABM content, and translation.
Tip Use the Workflows feature to automate multi-step content pipelines. Connect it to your CRM so AI-generated outreach fires automatically.
$49 Pro / $249 Advanced
Automation
- Gumloop (opens in a new tab) gumloop.com
AI-native automation platform built from the ground up for the AI era. Connect any LLM to your marketing stack with drag-and-drop. Used by Shopify, Instacart, and Webflow teams.
Tip Start with the Gummie Agent: describe what you want to automate in plain English and it builds the workflow for you.
Free / $37 Solo / $244 Team
- n8n (opens in a new tab) n8n.io
Open-source AI workflow automation with 70+ dedicated AI nodes and LangChain integration. The most powerful option for complex, customized marketing automations, and you can self-host for free.
Tip n8n charges per workflow execution, not per task, so complex multi-step marketing automations cost a fraction of Zapier or Make.
Free (self-hosted) / $20 Starter / $50 Pro
SEO
- Surfer SEO (opens in a new tab) surferseo.com
AI-powered content optimization with real-time SEO scoring. Analyzes top-ranking content and provides suggestions as you write. Now includes GEO optimization for AI search citations.
Tip Use the GEO optimization features to ensure your content gets cited by AI search engines like ChatGPT and Perplexity.
$69 Essential / $149 Advanced
- Semrush (opens in a new tab) semrush.com
All-in-one marketing suite combining SEO, content, social, and competitive research with AI. ContentShake AI generates full SEO-optimized articles. Now includes AI search visibility tracking.
Tip Use ContentShake AI for first drafts, then refine with your brand voice. It handles SEO structure so you can focus on insights.
$139.95 Pro / $249.95 Guru
Design
- Midjourney (opens in a new tab) midjourney.com
The creative benchmark for AI image generation. Unmatched visual mood, composition, and artistic coherence. Agencies report 40% faster concept development compared to traditional design.
Tip Use --sref (style reference) with images from your brand guidelines to maintain visual consistency across generated images.
$10 Basic / $30 Standard / $60 Pro
- Ideogram (opens in a new tab) ideogram.ai
Best-in-class text rendering in AI images: 90% accuracy vs Midjourney's 30%. The go-to for logos, posters, social graphics, and any marketing asset where text needs to be readable.
Tip Use Ideogram for any design that includes text: headlines on social graphics, event posters, product labels. No other tool gets text right this consistently.
$7 Basic / $20 Plus / $60 Pro
- Flux 2 Pro (opens in a new tab) blackforestlabs.ai
The photorealism king of 2026. Excels at product photography, realistic portraits, and commercial visuals with controlled, predictable outputs via API or Replicate.
Tip Use for product shots and commercial imagery. Flux's strict prompt adherence gives you more control than artistic generators.
Pay per image (~$0.05)
- Adobe Firefly (opens in a new tab) firefly.adobe.com
Commercially-safe AI generation trained on licensed content with IP indemnification. Deeply integrated into Photoshop, Illustrator, and Express for existing creative workflows.
Tip If your legal team worries about AI copyright, Firefly's licensed training data and IP indemnification is the safest choice.
Free / $5.99 Premium / $59.99 CC
- Canva AI (opens in a new tab) canva.com
All-in-one design platform with Magic Studio: text-to-image, background removal, Magic Write, and auto-resize for every platform. The convenience play for non-designers.
Tip Use Magic Resize to instantly adapt one design to every social platform. It saves hours of manual reformatting.
Free / $15 Pro / $10 Teams
- Krea (opens in a new tab) krea.ai
Real-time AI image and video generation with a live canvas editor. Sketch rough shapes and watch them become polished visuals as you draw.
Tip Use real-time mode in creative reviews: iterate on ad concepts live with stakeholders instead of trading feedback over Slack.
Free / paid plans from $10
- Freepik AI (Magnific) (opens in a new tab) magnific.com
AI creative suite for generating images and video, anchored by Magnific, the industry-leading upscaler that turns low-res drafts into crisp, campaign-ready assets.
Tip Run every AI-generated hero image through the upscaler before publishing. It fixes the soft, "AI-look" details.
Free / paid plans
- Recraft (opens in a new tab) recraft.ai
AI image generator built for designers, with the strongest vector and SVG output on the market. Generate on-brand illustrations, icons, and mockups with precise style control.
Tip Use vector output for logos and illustrations you'll resize across channels. No more blurry raster exports.
Free / paid plans
- Leonardo AI (opens in a new tab) leonardo.ai
Image generator with fine-tuned models for consistent styles across concept art, product visuals, and campaign imagery.
Tip Train a custom model on your brand's visual style so every generated asset stays on-brand.
Free / paid plans from $12
- DALL·E (opens in a new tab) openai.com
OpenAI's image generation built into ChatGPT. The convenience option for quick visuals inside the chat you're already using.
Tip Best for quick internal visuals (deck images, blog headers, concept sketches) without switching tools.
Included with ChatGPT
AI Search
- Otterly AI (opens in a new tab) otterly.ai
AI search monitoring that tracks your brand visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. See how often you're cited, what sentiment, and which links get referenced.
Tip Start with 15 prompts on the Lite plan to benchmark your brand vs competitors. You'll quickly see where you're invisible in AI answers.
$29 Lite / $189 Standard / $489 Premium
- Profound (opens in a new tab) tryprofound.com
Enterprise AI search analytics platform that monitors brand presence across all major LLMs. Tracks citation frequency, competitor positioning, and provides optimization recommendations.
Tip Use the competitor comparison to see exactly which brands get cited for your key topics, then reverse-engineer what their content does differently.
$99 Starter / $399 Growth
- Surfer SEO (GEO) (opens in a new tab) surferseo.com
Surfer's GEO module optimizes content for AI search citations with a dual SEO + GEO score. Evaluates content across Authority, Readability, and Structure dimensions for LLM discoverability.
Tip Focus on structuring content with clear, citable claims and statistics. AI models prefer content with authoritative data points.
$149 Advanced (includes GEO)
- Adobe LLM Optimizer (opens in a new tab) business.adobe.com
Adobe's enterprise solution for AI search optimization. Provides automated insights, recommendations, and optimizations for how your content is cited across major LLMs.
Tip If you're already in the Adobe ecosystem, this plugs directly into your content workflows. It identifies which assets need optimization for LLM visibility.
Enterprise (contact sales)
Video
- Veo 3.1 (opens in a new tab) deepmind.google
Google's best-in-class AI video generation, the all-rounder with the strongest prompt adherence and realism. Combines video and audio generation. Ideal for product demos and commercial content.
Tip Best for product demonstrations where physical accuracy matters. The physics simulation and audio sync are noticeably better than competitors.
$19.99/mo with Google AI Pro
- Runway Gen-4.5 (opens in a new tab) runwayml.com
Leading cinematic AI video tool with the most mature editing workflow. Gen-4.5 delivers cinematic quality, realistic physics, and native 4K output, the professional's choice for video production.
Tip Use Explore Mode on the Unlimited plan for rapid iteration, then switch to precision mode for final renders.
$12 Standard / $28 Pro / $76 Unlimited
- Kling 2.0 (opens in a new tab) klingai.com
Highest quality AI video output available in 2026 with superior motion coherence and physics simulation, at a fraction of competitors' costs. The volume play for testing creative at scale.
Tip Use for A/B testing video creative at scale. The low cost lets you generate 10x more variations than Sora or Veo.
Free / $7.99 Standard / $28.99 Pro
- Pika 2.5 (opens in a new tab) pika.art
Creative short-form video studio with physics-based interactions and auto-generated sound effects. Upgraded lipsync makes it viable for localized character content alongside tools like HeyGen.
Tip Pika auto-generates matching sound effects: a car crash gets the "crunch" automatically. Great for social content that needs audio without licensing headaches.
Free / $8 Standard / $28 Pro
- Sora 2 (opens in a new tab) openai.com
OpenAI's creative AI video model. Strongest for storytelling, emotional depth, and dialogue-driven scenes, best for narrative brand campaigns. Included with ChatGPT Plus and Pro.
Tip Use Storyboard Mode to plan multi-shot sequences before generating. It dramatically improves narrative coherence.
Included with ChatGPT Plus ($20) or Pro ($200)
- Synthesia (opens in a new tab) synthesia.io
Leader in AI avatar videos with 240+ avatars in 160+ languages. Perfect for training, product demos, and personalized outreach. Edit videos by editing text, no reshoots needed.
Tip Create a custom avatar of yourself for consistent spokesperson videos. Update content by editing text, no reshoots needed.
$29 Starter / $89 Creator
- HeyGen (opens in a new tab) heygen.com
AI avatar videos with advanced voice cloning. Create a digital twin, translate videos in your voice, and scale personalized outreach. Strong CRM integrations for sales teams.
Tip Use Video Translate to repurpose your best English content into other languages while keeping your actual voice.
Free / $29 Creator / $89 Business
AI Agents
- Claude Code (opens in a new tab) docs.anthropic.com
Anthropic's agentic coding tool that lives in your terminal. Powered by Claude Opus 4.6 with up to 1M token context. Edits files, runs commands, searches codebases, and manages git workflows autonomously.
Tip Use Claude Code to rapidly build marketing landing pages, automate data pipelines, or scaffold entire campaign microsites. It handles the full dev loop from planning to commit.
Included with Claude Pro ($20/mo)
- OpenAI Codex (opens in a new tab) openai.com
Cloud-based multi-agent coding platform from OpenAI. Spins up multiple agents in parallel (each in its own sandboxed environment) to work on features, fix bugs, and open PRs simultaneously.
Tip Assign Codex multiple independent tasks at once. It runs them in parallel, so you can fix five bugs or scaffold five landing pages in the time it takes to do one.
Included with ChatGPT Plus ($20/mo)
- OpenClaw (opens in a new tab) openclaw.com
Open-source personal AI assistant that works across WhatsApp, Telegram, Slack, Discord, Signal, and iMessage. Manages your inbox, calendar, emails, and travel, with a heartbeat system for proactive task execution.
Tip Connect OpenClaw to your messaging platforms and let it handle scheduling, email triage, and travel booking. It runs tasks proactively even when you're not prompting it.
Free (self-hosted) / $39 Cloud
- Viktor (opens in a new tab) viktor.ai
Slack-based AI coworker with its own cloud computer. Runs marketing audits, manages ad campaigns, researches leads, and delivers daily reports, all from Slack threads. 3,000+ tool integrations.
Tip Start with a marketing audit: ask Viktor in Slack to review your campaigns, and it'll deliver a detailed report with actionable recommendations without you leaving the chat.
Free tier ($100 credits) / ~$99 Team
- Devin (opens in a new tab) devin.ai
Autonomous AI software engineer from Cognition with its own IDE, browser, and terminal. Can plan, code, debug, and deploy entire features independently. Assign tasks via Slack or the web interface.
Tip Use Devin for self-contained projects: building internal tools, data dashboards, or API integrations where you can describe the end state and let it execute the full build.
$20/mo
- Cursor (opens in a new tab) cursor.com
AI code editor built on VS Code with autocomplete, chat, and agent mode. The most widely adopted AI coding tool. It lets marketers ship landing pages, scripts, and internal tools without waiting on an engineering queue.
Tip Use agent mode with a screenshot of a design you like. Cursor builds the page while you direct the copy and layout.
Free Hobby / $20 Pro
- Windsurf (opens in a new tab) windsurf.com
Agentic code editor whose Cascade agent edits across files, runs commands, and previews your app live. A gentler learning curve than Cursor for non-developers.
Tip Use the built-in live preview to iterate on landing page copy and layout in real time, no local dev setup required.
Free / $15 Pro
- Lovable (opens in a new tab) lovable.dev
Chat-based app builder that generates and deploys full web apps from a prompt. The fastest path from idea to a working, hosted product, no code required.
Tip Spin up campaign microsites, lead-gen calculators, or interactive demos in an afternoon, then connect your own domain.
Free / $25 Pro
- Bolt (opens in a new tab) bolt.new
Prompt-to-app builder from StackBlitz that generates full-stack web apps running instantly in the browser. Great for prototyping interactive marketing assets fast.
Tip Prototype interactive tools (ROI calculators, quizzes, assessments) that turn static content into lead magnets.
Free / $20 Pro
- Conductor (opens in a new tab) conductor.build
Mac app for running multiple Claude Code agents in parallel, each in its own isolated workspace. A nicer way to run and manage coding agents.
Tip Run separate agents on separate projects (one on your website, one on analytics scripts) and review their work side by side.
Free
- Emdash (opens in a new tab) emdash.sh
Open-source agentic development tool for orchestrating AI coding agents across parallel workstreams from one dashboard.
Tip Useful once you outgrow a single agent: parcel out independent tasks and track them all in one place.
Free (open source)
- Glaze (opens in a new tab) glaze.app
Build native Mac apps by chatting with AI, no code required. Describe the app you want and Glaze builds it.
Tip Use it for small internal utilities your team needs (a UTM builder, a checklist app) without touching engineering roadmap.
Free to try
- OpenCode (opens in a new tab) opencode.ai
Open-source, free AI coding agent for the terminal. Works with multiple model providers, a no-cost alternative to Claude Code.
Tip Bring your own API key and pick the model per task: cheap models for boilerplate, frontier models for hard problems.
Free (open source)
AI Design
- Paper (opens in a new tab) paper.design
AI-native design tool where every element is real HTML/CSS: what you design is exactly what ships.
Tip Design landing pages that hand off cleanly to developers, no translation loss between mockup and production.
Free to try
- Retune (opens in a new tab) retune.dev
Make UI tweaks to your live site using AI: describe the change in plain English and Retune applies it.
Tip Test copy and layout variations on your marketing site without filing an engineering ticket.
Free to try
- Variant (opens in a new tab) variant.ai
AI design inspiration that produces genuinely good-looking results. Generate polished visual directions in seconds.
Tip Explore visual directions before a rebrand or campaign, faster and cheaper than a moodboard sprint.
Free to try
- Figma AI (opens in a new tab) figma.com
Figma's built-in AI for generating, editing, and translating designs. First Draft gets you from blank frame to reviewable layout.
Tip Use First Draft for a starting layout, then refine with your design system components, faster than starting from zero.
Included with Figma plans
- Stitch (opens in a new tab) stitch.withgoogle.com
Google's free tool for generating UI screens and front-end code from text prompts.
Tip Generate quick UI concepts to brief your design team: a prompt beats a paragraph of description.
Free
- Framer AI (opens in a new tab) framer.com
Turns a text prompt into an editable, publishable website inside Framer, from idea to live page in minutes.
Tip Generate the first version of a campaign page with a prompt, then hand-tune the copy and imagery before publishing.
Included with Framer plans
- Musho (opens in a new tab) musho.ai
Figma plugin that drafts full landing page designs from a text prompt, straight into your existing Figma workflow.
Tip Use it for fast landing page first drafts your design team can polish, instead of starting from a blank canvas.
Free / paid plans
- Magic Patterns (opens in a new tab) magicpatterns.com
Generates real React UI components from prompts or screenshots, design and code in one step.
Tip Screenshot a component you like anywhere on the web and get a working version for your own site.
Free / paid plans
- Relume (opens in a new tab) relume.io
Builds sitemaps and wireframes for Webflow and Figma from a prompt. It compresses weeks of site planning into hours.
Tip Feed it your site outline before an agency kickoff: arriving with a full sitemap and wireframes saves a discovery phase.
Free / paid plans
Design Apps
- Affinity (opens in a new tab) affinity.studio
Professional design suite covering photo editing, vector work, and layout. The top Photoshop alternative, now completely free under Canva.
Tip Equip your whole team with pro-grade design tools at zero cost, no more rationing Adobe seats.
Free
- pop.site (opens in a new tab) pop.site
Minimalist website builder, now with animated sites. The fastest way to a simple, beautiful page.
Tip Great for event pages and one-off landing pages that don't justify a full CMS build.
Free / paid plans
- Rive (opens in a new tab) rive.app
Design and animation tool for interactive, real-time motion graphics that run natively on web and mobile.
Tip Replace heavy hero videos with lightweight interactive Rive animations that load instantly and boost Core Web Vitals.
Free / paid plans
- Spline (opens in a new tab) spline.design
3D design tool for building interactive scenes right in the browser, no 3D background required.
Tip Add an interactive 3D product model to your homepage. It's the kind of polish visitors remember.
Free / paid plans
- Penpot (opens in a new tab) penpot.app
Open-source design and prototyping tool, free for teams of any size. The open alternative to Figma.
Tip A real option if procurement or budget blocks Figma: self-host it and keep design files in-house.
Free (open source)
- Webflow (opens in a new tab) webflow.com
Visual builder for production websites with real code output, the standard for marketing sites owned by marketing, not engineering.
Tip Pair with Relume's sitemap generator to stand up a full marketing site without an engineering sprint.
Free / paid plans from $14
- Framer (opens in a new tab) framer.com
Design tool that publishes real, responsive websites instantly, fast becoming the default for startup marketing sites.
Tip Use it when design iteration speed matters more than CMS depth. Publishing a change takes seconds.
Free / paid plans
- Figma (opens in a new tab) figma.com
Browser-based interface design tool teams use to collaborate live, the industry standard for product and marketing design.
Tip Keep campaign assets, landing page designs, and brand components in one shared file so marketing and design stay in sync.
Free / paid plans
- ProtoPie (opens in a new tab) protopie.io
No-code tool for building high-fidelity, sensor-based app prototypes that feel like the real product.
Tip Use for demo-quality product prototypes at events and in sales decks, no engineering build required.
Free / paid plans
AI Apps
- Atlas (opens in a new tab) chatgpt.com
ChatGPT's own web browser: browse with an AI assistant that sees the page you're on.
Tip Use it for competitive research: have ChatGPT summarize and compare competitor pages as you browse them.
Free with ChatGPT
- Jan AI (opens in a new tab) jan.ai
Open-source, private ChatGPT alternative that runs models locally on your machine: nothing leaves your laptop.
Tip Use it for confidential work: M&A comms, unannounced launches, anything you don't want in a cloud provider's logs.
Free (open source)
- ModelHub (opens in a new tab) studio.consciousengines.com
Download and run local LLMs on your Mac, a simple way into private, offline AI.
Tip Pair a local model with sensitive customer data analysis to keep everything on-device.
Free
- Paraspeech (opens in a new tab) paraspeech.com
Ultra-fast voice-to-text that runs locally on your Mac: private, instant transcription.
Tip Dictate meeting debriefs the moment you walk out. Local processing means zero lag and zero privacy concerns.
Free to try
- Poke (opens in a new tab) poke.com
An AI assistant that lives inside iMessage: delegate tasks by texting like you would a chief of staff.
Tip Text it follow-ups as they occur to you. It handles scheduling and reminders without another app to check.
Paid subscription
- Voicenotes (opens in a new tab) voicenotes.com
AI voice notes app that transcribes, summarizes, and lets you ask questions across everything you've recorded.
Tip Capture post-meeting thoughts by voice, then ask it to turn a week of notes into a status update.
Free / paid plans
- Wispr Flow (opens in a new tab) wisprflow.ai
Voice dictation that's weirdly good: speak naturally and get clean, formatted text in any app.
Tip Dictate first drafts of emails and briefs. Most people speak 3x faster than they type.
Free / paid plans
Inspiration
- Apple Design Awards (opens in a new tab) developer.apple.com
Apple's yearly showcase of beautifully designed apps, a benchmark for what world-class product design looks like.
Tip Study the winners' onboarding and visual language when briefing your own app or site refresh.
Free
- Logosystem (opens in a new tab) logosystem.co
A curated collection of great logos, organized and searchable.
Tip Build a reference board here before a rebrand. It sharpens the conversation with your agency.
Free
- Macfolio (opens in a new tab) macfolio.com
A gallery of well-designed Mac apps and products. Good taste, curated.
Tip Mine it for landing page and product page patterns from indie makers who obsess over craft.
Free
- Recent Design (opens in a new tab) recent.design
Find new and relevant design inspiration, updated continuously.
Tip Skim it before creative kickoffs so your references are current, not last year's trends.
Free
- Shopify Editions (opens in a new tab) shopify.com
Shopify's seasonal product showcase, consistently one of the best-designed sites on the internet. View it on desktop.
Tip A masterclass in product launch storytelling. Steal the structure for your own release announcements.
Free
- Curated.design (opens in a new tab) curated.design
Website gallery that shows the fonts and colors behind each example: inspiration you can actually reverse-engineer.
Tip When you find a site you love, the fonts and palette are right there, no detective work needed.
Free
- Mobbin (opens in a new tab) mobbin.com
Searchable library of real mobile and web app screenshots. See how top products handle any flow.
Tip Search "onboarding" or "paywall" to see how the best products handle the exact flow you're designing.
Free / paid plans
- Godly (opens in a new tab) godly.design
Hand-picked collection of the internet's best-designed websites.
Tip Pull three references from here before every landing page brief. It raises the bar instantly.
Free
- SaaS Landing Page (opens in a new tab) saaslandingpage.com
Screenshot archive of real SaaS homepage and pricing pages, organized by page type.
Tip Compare 20 pricing pages side by side before redesigning yours. Patterns jump out fast.
Free
Fonts
- Open Runde (opens in a new tab) github.com
A rounded, open-source version of the Inter font, friendly without being casual.
Tip A safe pick when you want warmer typography than Inter but the same versatility.
Free (open source)
- uncut.wtf (opens in a new tab) uncut.wtf
A curated list of freely available, contemporary fonts.
Tip Look here first for distinctive free typefaces. It avoids the "another Google Fonts site" look.
Free
- Klim Type Foundry (opens in a new tab) klim.co.nz
New Zealand foundry selling original, carefully crafted typefaces used by many of the world's best brands.
Tip When a rebrand needs a typeface competitors can't just copy from Google Fonts, license here.
Paid licenses
- Wakamai Fondue (opens in a new tab) wakamaifondue.com
Inspects a font file's hidden features and variations. See what your fonts can actually do.
Tip Drop in your brand font to discover alternate characters and features you're already paying for.
Free
- Fontsource (opens in a new tab) fontsource.org
Self-hosted npm packages for Google and other open-source fonts, faster and more private than CDN embeds.
Tip Self-hosting fonts removes a third-party request: a quick Core Web Vitals win for your site.
Free (open source)
- Typewolf (opens in a new tab) typewolf.com
Font pairing inspiration and recommendations drawn from real websites.
Tip Check the "site of the day" archive for proven pairings instead of guessing at combinations.
Free
- Fontshare (opens in a new tab) fontshare.com
Free, quality fonts from the Indian Type Foundry: professional typefaces at no cost.
Tip Satoshi and General Sans from here are free alternatives that read as premium.
Free
- Google Fonts (opens in a new tab) fonts.google.com
Free open-source web fonts you can add to any project instantly. The default library of the web.
Tip Filter by "trending" to avoid the most overused faces while staying license-safe.
Free
- Fonts In Use (opens in a new tab) fontsinuse.com
Archive of real-world typography. See how any typeface performs in actual campaigns and packaging.
Tip Before licensing a font, search it here to see how it holds up in real brand work.
Free
Icons
- Lucide (opens in a new tab) lucide.dev
Open-source icon set forked from Feather and actively maintained. Clean, consistent, and everywhere.
Tip The safe default for web icons: consistent stroke weight keeps your UI looking cohesive.
Free (open source)
- SVG Repo (opens in a new tab) svgrepo.com
Massive free library of SVG vectors and icons across every style imaginable.
Tip Good for one-off illustrations in decks and blog posts when your icon set doesn't cover it.
Free
- Tabler Icons (opens in a new tab) tabler.io
Over 5,000 free, customizable SVG and React icons on a consistent grid.
Tip One of the largest free sets: odds are the obscure icon you need is here.
Free (open source)
- Phosphor Icons (opens in a new tab) phosphoricons.com
Flexible icon family with six different weights, from thin line to filled.
Tip The weight system lets one icon family serve both airy marketing pages and dense dashboards.
Free (open source)
- Heroicons (opens in a new tab) heroicons.com
Hand-crafted SVG icons from the Tailwind CSS team. Polished and dependable.
Tip The natural pick if your site is built on Tailwind: they're designed to match.
Free (open source)
- Font Awesome (opens in a new tab) fontawesome.com
The original web icon library, now with thousands of icons across styles.
Tip Still the broadest coverage of brand and social icons, useful for footer link rows.
Free / paid Pro
- Iconify (opens in a new tab) iconify.design
One framework for using over 200,000 icons from every major set, anywhere.
Tip Search across every open icon set at once instead of tab-hopping between libraries.
Free (open source)
- Feather (opens in a new tab) feathericons.com
Simply designed open-source icons on a 24x24 grid, the minimalist classic.
Tip Prefer Lucide (its maintained fork) for new projects, but Feather remains a clean, tiny option.
Free (open source)
Components
- transitions.dev (opens in a new tab) transitions.dev
Ready-made animations for web and app development: copy, paste, ship.
Tip Add polish to landing pages with proven transitions instead of hand-rolling animation code.
Free
- shadcn/ui (opens in a new tab) ui.shadcn.com
Copy-paste React components built on Radix and Tailwind. The de facto standard for modern web UI.
Tip If your team (or your AI coding agent) builds in React, this is the fastest route to a professional-looking site.
Free (open source)
- Origin UI (opens in a new tab) originui.com
Nearly 300 copy-paste components in the shadcn style: forms, tables, dialogs, and more.
Tip Check here before building any common UI pattern. It's probably already done, and done well.
Free
- Aceternity UI (opens in a new tab) ui.aceternity.com
Animated React components with 3D effects and bold flair, for pages that need to impress.
Tip Use sparingly on hero sections: one show-stopping animation beats five competing ones.
Free / paid Pro
- Magic UI (opens in a new tab) magicui.design
Animated landing-page components built with Framer Motion and Tailwind, made for marketing pages.
Tip Purpose-built for landing pages: the animated bento grids and marquees are conversion-page staples.
Free / paid Pro
- Kokonut UI (opens in a new tab) kokonutui.com
Free animated component collection built with Tailwind and Motion.
Tip A solid free source of motion components when Magic UI's free tier runs out.
Free
- Hero UI (opens in a new tab) heroui.com
React component library (formerly NextUI) built on React Aria: beautiful defaults, accessible by design.
Tip Accessibility comes built in via React Aria: one less audit finding on your site.
Free (open source)
- Radix UI (opens in a new tab) radix-ui.com
Unstyled, accessible component primitives: the foundation that powers shadcn/ui.
Tip The right base when you need components that match your brand exactly rather than a library's look.
Free (open source)
- Tailwind UI (opens in a new tab) tailwindui.com
Official paid component and template kit from the Tailwind team: production-grade marketing page sections.
Tip The marketing page templates alone justify the license: full landing pages you can ship same-day.
Paid (one-time license)
Hosting
- Cloudflare Pages (opens in a new tab) pages.cloudflare.com
Fast static and full-stack hosting on Cloudflare's global edge network, with an unmatched free tier.
Tip The free tier handles unlimited bandwidth, ideal for campaign microsites with unpredictable traffic spikes.
Free / paid plans
- DigitalOcean (opens in a new tab) digitalocean.com
Simple cloud servers and managed databases for developers: predictable pricing, no AWS complexity.
Tip A $6 droplet comfortably runs most marketing tools and internal dashboards.
From $4/mo
- Fly.io (opens in a new tab) fly.io
Run full-stack apps close to your users worldwide: apps deploy to regions near your audience.
Tip Useful when your audience is global and page speed in every region matters for conversion.
Usage-based
- Hostinger (opens in a new tab) hostinger.com
Affordable web hosting with a simple control panel, the budget option that doesn't feel like one.
Tip Fine for WordPress sites and simple brochure sites where cost matters most.
From ~$3/mo
- Netlify (opens in a new tab) netlify.com
Deploy and host modern web projects with built-in CI: push to git, site updates automatically.
Tip Deploy previews give every content change a shareable URL before it goes live, great for stakeholder review.
Free / paid plans
- Railway (opens in a new tab) railway.com
Deploy apps and databases with almost no configuration: infrastructure that stays out of your way.
Tip The fastest way to host internal tools and automation scripts your team builds with AI.
Usage-based from $5/mo
- Render (opens in a new tab) render.com
Cloud hosting for apps, static sites, and databases, a simpler Heroku successor.
Tip Good middle ground when you've outgrown static hosting but don't want DevOps overhead.
Free / paid plans
- Vercel (opens in a new tab) vercel.com
Frontend cloud built for Next.js and modern web apps. The default home for React marketing sites.
Tip If your site is Next.js, hosting anywhere else means giving up the best preview and performance tooling.
Free / $20 Pro
Mac Apps
- Clicky (opens in a new tab) clicky.so
Like Microsoft's Clippy, but much better: a charming AI helper for your Mac desktop.
Tip A fun desk companion that surfaces quick answers without a full chat app window.
Free to try
- ClipBook (opens in a new tab) clipbook.app
A well-designed clipboard manager for Mac: everything you've copied, searchable.
Tip Essential when juggling UTM links, ad copy variants, and snippets across tools all day.
Free / paid license
- Monocle (opens in a new tab) monocle.heyiam.dk
Focus app that blurs the windows behind your current work.
Tip Turn it on for writing sessions: Slack stays open but stops pulling your eyes.
Free to try
- Port Menu (opens in a new tab) portmenu.dev
Menubar app showing which local ports are running. Handy when working with AI coding agents.
Tip If Claude Code or Cursor left dev servers running, this shows and kills them in one click.
Free to try
- Qspace (opens in a new tab) qspace.awehunt.com
A better, more capable Finder for Mac: multi-pane file management.
Tip Dual-pane view makes organizing campaign asset folders dramatically faster than Finder.
Paid license
- Resurf (opens in a new tab) resurf.so
A neatly designed tool for bookmarking ideas and links.
Tip Use it as a lightweight swipe file: save every great ad and landing page you come across.
Free to try
- TabTab (opens in a new tab) tabtabapp.net
Search across all your open windows and tabs. Find that one tab instantly.
Tip When you have 40 tabs across 5 windows, one keystroke beats scanning tab bars.
Free to try
Writing & Notes
- Cogito (opens in a new tab) cogito.md
A minimal Markdown app for Mac: writing without the clutter.
Tip Draft newsletters and blog posts in plain Markdown, then paste anywhere without formatting fights.
Free to try
- Craft (opens in a new tab) craft.do
Docs and notes app with a slick redesign: beautiful documents with almost no effort.
Tip Its shareable doc links make polished client-facing briefs without exporting PDFs.
Free / paid plans
- Forma (opens in a new tab) useforma.app
A canvas-style notes app for Mac: think spatially instead of in lists.
Tip Great for campaign planning: lay out messaging, channels, and timelines on one canvas.
Free to try
- Pile (opens in a new tab) udara.io
One of the best takes on a journaling app: simple, private, and open source.
Tip A five-minute daily log of decisions and results becomes gold at quarterly review time.
Free (open source)
- Spill (opens in a new tab) tryspill.com
A minimal writing app for Mac: open it and write, nothing else.
Tip Use it for first drafts: no formatting toolbar means no procrastinating on fonts.
Free to try
- Writizzy (opens in a new tab) writizzy.com
A beautiful, simple blogging platform: publish without the platform overhead.
Tip Good for a personal exec blog or founder notes that don't belong on the company domain.
Free / paid plans
Color
- Color Palette Pro (opens in a new tab) colorpalette.pro
Color generator styled like a music pad: play your way to a palette.
Tip A fast, fun way to explore accent color options before a campaign or refresh.
Free
- OKLCH (opens in a new tab) oklch.fyi
A better color picker and palette generator built on the OKLCH color space: perceptually uniform palettes.
Tip Build brand color scales here: OKLCH keeps every shade equally readable, which older pickers can't.
Free
No tools match that.
Related resources
Need a calculator rather than software? See our free marketing tools.
- AI for CMOs: The Complete Guide The complete guide to AI in marketing leadership. What to adopt, what to skip, and how to evaluate.
- The 18 Best Marketing Newsletters The newsletters CMOs actually subscribe to. Curated for signal, not noise.
- CMO vs. VP of Marketing The real difference and when to hire which. A decision framework, not a title debate.
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