10 Things to Be Thankful For (CMO Edition)
James Murray
November 25, 2025
Thanksgiving’s my favorite holiday. No gifts, no pressure, just good food and good people.
Behind the CMO is taking the week off to do what this week was meant for: slowing down and appreciating what’s working.
Here are 10 things worth being thankful for this year:
Teammates who make work lighter.
Clients who make work matter.
A well-timed “let’s take this offline.”
A big idea that actually lands.
The clarity that comes from saying no.
Deadlines that keep us honest.
Mentors who remember when you were new.
Competitors who make you sharper.
The quiet moments between launches.
Your friendly neighborhood agency. And if you’re not thankful for yours, reach out to PCG. They might be the reason you are next year.
Happy Thanksgiving. 🦃
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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