Privacy Policy

Overview

Behind the CMO ("we", "us", "our") respects your privacy. This policy explains what data we collect, why we collect it, and how we use it.

What we collect

Email subscribers

When you subscribe to our newsletter, we collect your email address. This is stored and managed through our email platform, Beehiiv. We use your email solely to deliver our newsletter content.

Website analytics

We use Google Analytics 4 and Google Tag Manager to understand how visitors use our site. This includes anonymized data such as pages visited, time on site, and general location (country/region). We do not collect personally identifiable information through analytics.

Cookies

Our site uses cookies for analytics and basic functionality. These include:

• Analytics cookies (Google Analytics) — to measure site usage
• Functional cookies — to remember preferences like search history

How we use your data

• To deliver our newsletter to your inbox
• To understand aggregate readership patterns and improve content
• To measure the performance of our website

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-party services

We use the following third-party services that may process your data:

• Beehiiv — Email delivery and subscriber management
• Google Analytics / GTM — Website analytics
• Cloudflare — Website hosting and CDN

Your rights

You can unsubscribe from our newsletter at any time using the link at the bottom of any email. To request deletion of your data, contact us at [email protected].

Contact

Questions about this policy? Email [email protected].